There is an art to making films obviously, but there is also an art to watching films. The art of watching films is a matter of observing, developing skills and habits of perceptive watching and analyzing. Film is unique in that it is an industry and an art form. Each film is a "child of a turbulent marriage between businesspeople and artists." ---The Art of Watching Films by Joseph M. Boggs and Dennis W. Petrie
Films also have different art media woven into them. (Scultures, paintings, music, poetry etc.) People often times see analysis as a destroyer of the beauty and enjoyment in the film. This might be somewhat true, but you can't truly enjoy a film while only focusing on the art and emotion that was put into it, just like you can't just focus on analyzing every tiny aspect of the film. It is a happy medium between the two that will bring the full enjoyment and appreciation of the film.
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